LSMStandards
Liberty Strategic Minerals
Version 01
Vol. 001
The Standards

Visual
identity
standards.

Managed by
Cathedral Design

Welcome to the LSM Brand Standards. This site will introduce you to the basic elements of our identity system, our strategy, logo, color palette, typefaces, language and imagery, and explain how best to use them. Understanding these guidelines is essential to building a consistent LSM Brand Experience. This is Version 1, it will evolve as our assets develop.

01

Strategy

Positioning

Purpose-built to become America's national copper champion.

Liberty Strategic Minerals is a privately held platform focused on copper — the foundational metal of a modern, electrified economy. LSM brings together capital, technology, and operating expertise to build a more secure and resilient supply chain for the United States and its allies.

Vision
01

Vision.

To underpin American copper independence by acquiring and unlocking vast global quantities of trapped copper and redirecting production into U.S. and allied supply chains.

Mission
02

Mission.

Deliver the vision through an astute acquisition strategy bolstered by operational excellence across a portfolio of world-class copper assets.

03

Typography

CoFo Sans
Aa · CoFo Sans
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789   ·   — → ¶ §
  1. Primary typeface across print, web, presentation, and signage.
  2. Regular and Medium for the majority of text.
  3. Bold reserved for tabular and interface use.
System fallback
macOS · Web
CoFo Sans
Windows · Office
Aptos
  1. On Windows and inside Office where CoFo cannot be embedded, use Aptos.
  2. Do not substitute Arial, Helvetica, or Calibri.
Type scale
Display
Copper champion.
H1
Vision.
H2
Purpose-built platform.
Lead
Balance, proportion, precision.
Body
Liberty Strategic Minerals is a privately held platform focused on copper.
Caption
01 · About Liberty Strategic Minerals
04

Colour

Core palette
  1. Backgrounds: Mineral White, Carbon, Steel Mist.
  2. Containers, dividers, and typography: Liberty Black, Deep Grey, Ivory.
Accent
  1. Inferno is an accent only. Never a background, button fill, or headline colour.
  2. Permitted uses: a 1.5px marker beside a section number; a hairline underline on a live link; a small active-state dot.
  3. Inferno must never be the loudest element on a surface.
Pairing
Carbon
Carbon
with Mineral White type
Mineral White
Mineral White
with Liberty Black type
Steel Mist
Steel Mist
with Liberty Black type
05

Grid & Proportion

The engineered grid
LSM balance and proportion grid
Base grid
12 col · 24px gutter · 8px baseline
06

Motif

The cut container
  1. Bottom-left corner cut at a fixed 30.35° angle.
  2. No other corner is broken. All other corners remain 90°.
In application
Statement
Purpose-built to become America's national copper champion.
Uses
  1. Callouts.
  2. Quotes.
  3. Small feature blocks.
07

Components

Primary navigation
  1. Square corners. Hairline outline at 25% ink. No fill.
  2. Uppercase label, 13px desktop / 10.5px mobile, 0.2em tracking.
  3. On hover: border deepens to 60% ink, background fills to 5% ink.
Full-width nav container
  1. Full-width container on Steel Mist.
  2. Spaced generously above and below the nav item.
  3. Primary button: square corners, hairline outline, fills to 5% ink on hover.
Jump-to nav pill
Jump to Advisory
Jump to Executive
  1. Pill: 6px dot · uppercase label · directional arrow (↓ / ↑).
  2. 11px CoFo, 0.22em tracking, 10×20 padding, full radius.
  3. Hover fully inverts fill / border / text over 500ms ease; arrow nudges 2px in its direction.
  4. Light variant on white, dark variant on ink (5% white fill, 4px backdrop blur).
Explore hero cue
Explore
  1. Pinned to hero bottom-left, aligned to the hero copy gutter.
  2. 10px label, weight 500, 0.42em tracking — do not lower.
  3. 1px keyline: 40px → 64px, 30% → 60% white; arrow slides down 4px.
  4. All three animate together — 500ms ease-out.
Leadership accordion

Christopher Kololian is a seasoned mining executive with trusted relationships across the mining industry and a proven track record of innovative transactions that have unlocked significant value. Formerly CFO at Lundin Gold, he helped position the company as one of the highest-returning producers in the sector. Previously, he was Managing Director and Co-Head of RBC Capital Markets' Metals & Mining business for Europe, the Middle East, and Africa. He holds an M.A. in Management (Honours) from the University of St Andrews and a Graduate Certificate in Mineral Exploration Geoscience from the Western Australian School of Mines.

Justin brings over two decades of expertise spanning capital formation and investor relations, sovereign and family-office partnerships, and platform strategy and origination. He was a partner and founding employee of a U.S. private equity firm launched in 2013 and now overseeing $15 billion in assets, and since 2017 has served as a partner at a venture growth firm managing $12 billion. Earlier in his career, he worked in and alongside his family's operating businesses in Asia-Pacific, which were acquired in 2011 and 2012, respectively. Justin was educated at Emory University.

Taylor Budowich was formerly Deputy Chief of Staff for Communications and Personnel in the Trump White House, where he oversaw communications, cabinet affairs, and the Office of Public Liaison. He was the Founder and Director of a political action committee active in the 2024 presidential campaign, and also served as Spokesperson for the President. He is the president of The Sovereign Advisors, a Washington-based public affairs and crisis communications firm. His expertise spans U.S. administration relationships, presidential communications, and critical minerals policy. He studied at the American University in Cairo.

Hennie Faul is the former Chief Executive Officer of Anglo American Copper. He is a mining engineer with more than 30 years operating Tier 1 copper and base metals assets across five continents. He joined Anglo American in 2004, held senior engineering roles, and became group head of mining. As CEO of Anglo American Copper from 2013 to 2019, Hennie oversaw the company's world-class operations in Chile and Peru. He is an independent non-executive director of Atalaya Mining, Valterra Platinum, ACG Metals, and Master Drilling. His expertise spans technical oversight, mine value optimization, M&A due diligence, and joint-venture governance, and he holds a Bachelor of Mining Engineering from the University of Pretoria and an Advanced Management Program certificate from its Gordon Institute of Business Science.

  1. White surface. Hairline keyline scales in from left on hover.
  2. Plus icon rotates to minus on open — 500ms ease-out.
  3. Panel opens via animated CSS grid rows (0fr → 1fr), no height measurement.
  4. Executive rows: Name · Title · +/−. Advisor rows add an index cell.
Secondary pills
  1. Rounded corners. Thin outline. No fill.
  2. Use for links inside a page and smaller actions.
  3. The dot on the left shows which one is selected.
  4. Sits on photos or dark backgrounds.
Keyline
01
About Liberty Strategic Minerals
02
Leadership
  1. A thin line runs from the page edge in to the section title.
  2. Section number sits next to the line, section name to its right.
  3. Marks the start of a section.
08

Imagery

Direction
Editorial · Modern · America-first

Liberty uses editorial imagery — a modern, clean aesthetic that speaks to the tech-forward world and to America. Expansive landscapes of the Americas, and the industries copper enables: AI, advanced technology, defence, data, renewable energy.

Don't

No factory floors. No furnaces. No "dirty workers", molten copper, fire or flames. Nothing that reads as heavy industry cliché.

Library
Statue of Liberty & Manhattan skyline
America · Liberty
Statue of Liberty & Manhattan skyline
Download ↓
American flag, glass atrium
Architecture · Civic
American flag, glass atrium
Download ↓
American flag in aircraft hangar
America · Industry
American flag in aircraft hangar
Download ↓
Expansive Andean landscape
Landscape · Americas
Expansive Andean landscape
Download ↓
Brushed copper surface
Material · Copper
Brushed copper surface
Download ↓
Liquid copper form
Material · Copper
Liquid copper form
Download ↓
Copper element study
Material · Copper
Copper element study
Download ↓
Copper ore, mineralised sparkle
Material · Copper
Copper ore, mineralised sparkle
Download ↓
Dark mineral surface, diagonal light
Background · Abstract
Dark mineral surface, diagonal light
Download ↓
Modern data center hall
Industry · Data / AI
Modern data center hall
Download ↓
Engineer with robotic arm
Industry · Advanced Manufacturing
Engineer with robotic arm
Download ↓
Robotics laboratory
Industry · Robotics
Robotics laboratory
Download ↓
F-22 Raptor afterburner
Defence · Aerospace
F-22 Raptor afterburner
Download ↓
F-35 Lightning II in cloud
Defence · Aerospace
F-35 Lightning II in cloud
Download ↓

Click any tile to download the source file.

09

Voice

Tone
We are
Informed
We are not
Vague
We are
Knowledgable
We are not
Loud
We are
Precise
We are not
Dismissive
We are
Confident
We are not
Forceful
Naming
  1. Liberty Strategic Minerals — full name. Use on first reference in any external document.
  2. LSM — shorthand. Use after first reference, in emails, correspondence, so long as the full wording or logo is displayed somewhere, and in speech.
  3. Do not use "Liberty SM", "Liberty Minerals", or "Liberty Strategic Metals".
10

Applications

Home hero — full layout
Liberty Strategic Minerals

Purpose-built
to become
America's national
copper champion.

Explore
  1. Full-viewport section (100svh). Photo · scrim · two shimmer sweeps · SVG grain overlay.
  2. Copy container: 1400px max, gutter 24 / 32 / 48 / 96px. Copy capped at 60ch.
  3. Eyebrow: 32×1px hairline + wordmark at 10px / 500 / 0.40em, 55% white.
  4. Headline: clamp(38px, 5.5vw, 76px), weight 300, line-height 1.04, four hard <br /> for the wrap cadence.
  5. Vertical anchor: bottom-left (md+) with 96 → 112px bottom padding; centred on mobile.
  6. Explore cue pinned bottom-left, sharing the copy gutter so its edge lines up with the headline.
  7. Choreography: scene fades in 1400ms on image load. Eyebrow fade-up 1.2s. Headline fade-up 1.2s / 0.5s delay.
In progress
01
Stationery
Coming soon
02
Digital
Coming soon
03
Signage
Coming soon
04
Deck
Coming soon
11

Resources

Downloads
LSM Logo Suite (SVG + PNG)Request →CoFo Sans — desktop + webRequest →Aptos — Office fallbackRequest →Colour tokens (ASE + JSON)Request →
Managed by
Cathedral Design
create@cathedral.design
© 2026 Liberty Strategic Minerals
Version 01 · Volume 001